Metaplex is on its way to becoming a major player in the industry, and here’s why

NFTs are big and getting bigger. This year alone, we’ve seen this blockchain-backed technology used by some of the most well-known names in the world to sell art, video clips, and even tweets. For example, the digital artist Beeple famously sold an NFT of his art for nearly $70 million, and Twitter CEO Jack Dorsey sold his first tweet ever for nearly $3 million.

Metaplex is positioned to be a major player in the industry, and we’re pleased to announce our inaugural CEO — Adam Jefferies, who has big plans to help onboard the next million artists and makers to the Metaverse. Jeffries is best known for his work in user interface design and development at companies like Google, Amazon, and beyond.

“NFTs have given the unique opportunity of allowing users and creators to connect through ownership, which is extremely important when it comes to interactions between the two,” said Jeffries, CEO of Metaplex Studios. “ There is now a common ground, an NFT, which connects the creator and the user. NFTs also give creators more of a self-governing role when it comes to earnings and content rights as well as creates a growing demand from users as the work is limited in quantity.”

Nearly $400 million in transactions have been powered by the Metaplex protocol since just June of this year. Creators like CryptoKickers, ONO, and Street Dreams Cafe have been able to use Metaplex to take their careers to the next level and bring popular new NFTs to the marketplace. Degenerate Ape Academy made a big splash by selling an NFT, Degen Ape #7225, for $1.1 million.

Metaplex's clients and creators know the value of NFTs because they give artists and others the ability to guarantee the legitimacy of what they’re offering. They allow them to make a living creating whatever it is they create. Through Metaplex, these creators will be able to easily get their work into a lucrative marketplace. “The ability for Metaplex Studios to serve creators across the spectrum has been made evident by the success of the first few marketplaces launches that’s already taken place,” said Rolf Hoefer, Co-Founder of Cultur3 Capital. “I believe that Web3 will restructure social networks and digital content based on actual value flows, and Metaplex is delivering the tools for managing, measuring, and identifying that.”

With Jeffries at the helm and a committed team in place, we thank you, our community, for sharing our confidence in becoming the industry standard for getting creators the kind of recognition and support they deserve. We’ll have more exciting news to share soon, so keep following along to see what’s next.