Royalties and the Future of Creator Monetization

October 18, 2022

Royalties and the Future of Creator Monetization

In the last few months, we’ve seen a rapid shift in community sentiment on royalties, with major marketplaces fighting to capture trading volumes by allowing sales on their platform that bypass creator royalties. We believe that this creates a structural risk to the NFT economy at-large because it breaks the incentive alignment between creators and buyers. 

As the trusted NFT protocol for creators on Solana, we’re optimistic that there are several compelling monetization paths forward for both new and existing collections, including new models of royalty collection. These solutions are not exhaustive. Rather, our goal is to provide clarity on what is technically feasible today (and what is not) and support discussion on what is sustainable for the ecosystem long-term. 

To help guide the conversation, we’ve outlined a deep dive into the history of the Metaplex Standard as well as a high-level overview of possible creator monetization strategies. To read the full article, follow this link.

For additional reading on creator royalties, re-visit our blog post from several months back when the creator royalties discussion and no-royalty approaches to NFT trading started trending. 

As always, your voice matters. Be sure to follow our Twitter accounts for Metaplex Studios and the Metaplex Foundation, and share your feedback whenever possible.