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Launch Token
For founders

Launch your token the right way.

The leading launch protocol on Solana built for fair and customizable token sales. Proven and battle-tested across nine major launches with over $13M in primary sale value.

Apply for SpotlightLaunch a Token

$14B+

cumulative trading volume

$13M+

primary sale value

9

project token sales

$470M+

combined FDV

1B+

transactions powered

$10B+

transaction value

$14B+

cumulative trading volume

$13M+

primary sale value

9

project token sales

$470M+

combined FDV

1B+

transactions powered

$10B+

transaction value

$14B+

cumulative trading volume

$13M+

primary sale value

9

project token sales

$470M+

combined FDV

1B+

transactions powered

$10B+

transaction value

$14B+

cumulative trading volume

$13M+

primary sale value

9

project token sales

$470M+

combined FDV

1B+

transactions powered

$10B+

transaction value

Why Metaplex

Metaplex is where assets on Solana move from launch to active markets, with issuance, primary sales, and live trading all in one platform.

Battle-tested token launches.

Our infrastructure has supported near-instant sellouts, high-traffic launch pools, and dynamic pricing auctions. Proven across 9 launches with over $13M in primary sale value.

Apply for SpotlightLaunch a Token

$13.3B+

Cumulative trading volume

9

Project token sales

$13M+

Primary sale value

$470M+

Combined FDV

Spotlight is a hands-on launch path.

Accepted projects get white-glove support from sale design through go-live. We handle the process so you can launch on your terms.

  1. 1

    Marketing and BD

    Co-marketing across the Metaplex ecosystem, launch narrative support, and partner intros.

  2. 2

    Dev and integration

    Sale configuration, custom launch pages, SDK integration, and Raydium LP seeding through graduation.

  3. 3

    Token issuance

    Guidance on mechanism selection, allowlists, on-chain sale ops, and issuance across Metaplex Genesis.

Launch Mechanics

Pick the sale that is right for you and your launch.

Launch Pool

Time-based price discovery with an optional public cap.

  • Fixed deposit window with open deposits and withdrawals.
  • Pro-rata token allocation based on total SOL deposited.
  • Early-deposit bonus and late-withdrawal penalties to eliminate sniping.
  • Graduation minimum with refunds if the raise target is not met.
  • Raydium liquidity seeded and locked on graduation.
Case study

Collector Crypt

“Metaplex is a tremendous brand in the Solana ecosystem. Launching with them elevated our credibility and brought in thousands of new followers and users.”

Tuomas Holmberg, Co-Founder and CEO, Collector Crypt
$3.4M
Total raised
$68M
FDV at launch
$1B+
Trading volume (30d)
20K+
New followers
0
Snipers
0
Front-runs

Fixed-Price Sale

Set price, first-come allocation, optional allowlist.

  • Set a fixed price per token before the sale opens.
  • First-come, first-served until allocation sells out.
  • Optional allowlist phase for early access.
  • Claim period after deposits close.
  • Raydium LP seeded from raise proceeds.
Case study

DefiTuna and Portals

Fixed-price sales across DeFi infrastructure and onchain metaverse. Both cleared with full allocation and live markets today.

$2.5M
DefiTuna raised
$50M
DefiTuna FDV
4 min
DefiTuna sold out
$600K
Portals raised
$87.5M
Portals FDV
~$900M
Portals volume (30d)

Unified Price Auction

Bid-based discovery. The market sets the clearing price.

  • Buyers submit bids over a defined auction window.
  • Market sets a single on-chain clearing price.
  • All winning bids fill at that clearing price.
  • Transparent bid history and allocation on-chain.
  • Live price discovery without a fixed sale price upfront.
Case study

Exotic Markets

Spotlight auction ran for 48 hours. Every winning bid cleared at one on-chain price.

48h
Auction window
250K
Auction supply
2%
Min bid step
Single
Clearing price
On-chain
Bid transparency
Live bids
Price discovery

Bonding Curve

Constant-product AMM until it sells out, then it graduates straight to a Raydium pool.

  • Constant-product AMM — trade immediately, no end date.
  • Price rises on buys and falls on sells along the curve.
  • Tokens settle instantly on each transaction.
  • Auto-graduates to Raydium when the curve sells out.
  • Permissionless launch path with creator fee revenue.
Case study

Permissionless bonding curves

Launch without a spotlight slot. The curve prices supply on a constant-product AMM, then graduates to Raydium when it sells out.

Raydium
Graduation target
AMM
Until sellout
Permissionless
Launch path
Creator fees
On-curve revenue
Constant product
Bonding model
Live markets
After graduation

Launch Pool

Time-based price discovery with an optional public cap.

  • Fixed deposit window with open deposits and withdrawals.
  • Pro-rata token allocation based on total SOL deposited.
  • Early-deposit bonus and late-withdrawal penalties to eliminate sniping.
  • Graduation minimum with refunds if the raise target is not met.
  • Raydium liquidity seeded and locked on graduation.
Case study

Collector Crypt

“Metaplex is a tremendous brand in the Solana ecosystem. Launching with them elevated our credibility and brought in thousands of new followers and users.”

Tuomas Holmberg, Co-Founder and CEO, Collector Crypt
$3.4M
Total raised
$68M
FDV at launch
$1B+
Trading volume (30d)
20K+
New followers
0
Snipers
0
Front-runs

Fixed-Price Sale

Set price, first-come allocation, optional allowlist.

  • Set a fixed price per token before the sale opens.
  • First-come, first-served until allocation sells out.
  • Optional allowlist phase for early access.
  • Claim period after deposits close.
  • Raydium LP seeded from raise proceeds.
Case study

DefiTuna and Portals

Fixed-price sales across DeFi infrastructure and onchain metaverse. Both cleared with full allocation and live markets today.

$2.5M
DefiTuna raised
$50M
DefiTuna FDV
4 min
DefiTuna sold out
$600K
Portals raised
$87.5M
Portals FDV
~$900M
Portals volume (30d)

Unified Price Auction

Bid-based discovery. The market sets the clearing price.

  • Buyers submit bids over a defined auction window.
  • Market sets a single on-chain clearing price.
  • All winning bids fill at that clearing price.
  • Transparent bid history and allocation on-chain.
  • Live price discovery without a fixed sale price upfront.
Case study

Exotic Markets

Spotlight auction ran for 48 hours. Every winning bid cleared at one on-chain price.

48h
Auction window
250K
Auction supply
2%
Min bid step
Single
Clearing price
On-chain
Bid transparency
Live bids
Price discovery

Bonding Curve

Constant-product AMM until it sells out, then it graduates straight to a Raydium pool.

  • Constant-product AMM — trade immediately, no end date.
  • Price rises on buys and falls on sells along the curve.
  • Tokens settle instantly on each transaction.
  • Auto-graduates to Raydium when the curve sells out.
  • Permissionless launch path with creator fee revenue.
Case study

Permissionless bonding curves

Launch without a spotlight slot. The curve prices supply on a constant-product AMM, then graduates to Raydium when it sells out.

Raydium
Graduation target
AMM
Until sellout
Permissionless
Launch path
Creator fees
On-curve revenue
Constant product
Bonding model
Live markets
After graduation
Apply for Spotlight

Featured Tokens

Spotlight sales that launched through Metaplex with live markets you can trade today.

Collector Crypt

TCG trading cards platform

Sold

$3.4M

FDV

$68M

30d volume

$3B+

Type

Launch Pool

Trade CARDS

DefiTuna

Advanced AMM + limit orders

Sold

$2.5M

FDV

$50M

Sell out time

4 min

Type

Fixed-Price

Trade TUNA

Play Solana

Web3 gaming device

Sold

$2.6M

FDV

$100M

Holders

20K+

Type

Launch Pool

Trade PLAY

Portals

Onchain metaverse

Sold

$600K

FDV

$87.5M

30d volume

~$900M

Type

Fixed-Price

Trade PORTALS

Infrastructure the ecosystem already runs on.

Access the largest network in the ecosystem, with provenance and settlement the ecosystem already trusts.

Proven scale
  • 1B+Transactions poweredSolana
  • $13B+Transaction volumeMarkets
  • $1B+Digital assets createdIssuance
DEX partner
Token sale liquidity auto-migrates from Metaplex to Raydium CPMM pools for liquidity depth and healthy trading. Spotlight customers are eligible to use CLMM pools and configure more advanced liquidity strategies.

Raydium - DEX partner

1B+

Transactions powered

Elite Partners

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